Research On Competitiveness Promotion Strategy Of ICBC W Branch

Branch plays an important role in the competition of commercial bank.Consolidating and promoting the competitiveness of urban branch is related to the fundamental strategic interests of commercial banks.With the constant enhancement of the globalization trend of economy and finance,commercial bank face a great and urgent subject how to structure and promote competitiveness.Branch W is facing the critical period of development.The competitiveness assets of Branch W of ICBC are rising and rank first among the local commercial banks.However,the systematic conflicts still exist in each component that construct the competitiveness.Firstly,macroeconomic situation facing many uncertainties,like slowdown in economic growth,financial disintermediation accelerate,with a serious impact on the interest margin,which as the main source of income for the traditional banking business model.Secondly,fierce competition force commercial banks to make effort to compete for limited resources market and accelerate reform and innovation.Thirdly,some deep-rooted contradictions and problems hinder the development process.How to improve the comprehensive competitiveness of Branch W and maintain a competitive advantage need urgently resolved.This paper study competitive strengths and weaknesses,opportunities and challenges of Branch W,using literature research,statistical analysis,survey research,and comprehensive evaluation by horizontal comparison within the industry,then adjust the management strategy for Branch W.By insisting on risk management and control,adhere to the connotation of potential,adhere to giving priority to efficiency,adhere to business transformation,adhere to reform,adhere to caring staff,to enhance market competitiveness of Branch W.This paper has certain reference value to the study of enhancing the competitiveness of commercial banks.