Research On The Development Strategy Of ICBC Daqing Branch In Considering The New Normal State Of The Chinese Economy

China economy entered the new normal in high growth since 2012 due to the impact of Post-industrial Economy. Also the financial market has had major changes because of the new normal state of economy. At the same time, policy and variety of market characteristics have brought opportunity and challenge for banking industry. Under this background, Daqing branch should adjust development strategy according to the change of environment. Only in the way to fit the characteristic of new normal state of economy, Daqing branch could upgrade general competitiveness and obtain advantage for long-term development.Daqing branch as the case of this essay, I reorganize a large quantity of material, use academic and analytic method to research the development strategy of Daqing branch. Firstly,this essay sums up existing problems. Moreover, applies SWOT analytical method to analyze strength, weakness, opportunity and threaten of enterprise, on this account we can derive strategy combination. In the end, select development strategy of Daqing branch on the base of previous analysis, and propose measure of safeguard for strategic implementation from five sides----corporate culture, organic safeguard, human resource safeguard, system guarantee and technology guarantee. I hope this essay could help Daqing branch to adjust existing structure of operating management, fetch up the lack of business models, alter the developmental pattern which is base on expanding scale, and turn to balanced and intensive sustainable development for promoting its own core-competitiveness.