We Chat Operational Planning Application Platform Interface Design In The Clothing Store

The development of the Internet provides more and more convenient growth of the soil for more and more business operations.We Chat is the product of the rapid development of information,as the most popular mobile phone client today,We Chat has been gradually developed all levels of function and slowly penetrated into people's lives in all aspects of We Chat and its public platform,As a way of communication between people in today's commercial marketing in the use of a wide range.With the development of intelligent systems and micro-use of the escalating,more and more businesses use this platform,and also see the potential market of We Chat.As we all know,We Chat is a powerful social platform developed by Tencent research and development,it has Tencent's mailbox users,space users,microblogging users and other client data support for backing,micro-users can provide QQ friends,mobile phone contacts People and "nearby people" and other friends screening,coupled with the same as the Facebook as a “Friends Moments” social and cultural platform.It's a scientific means to quickly find the target customers and make a lot of businesses use micro-credit marketing,and increase the online user base.With the use of micro-marketing business trend is growing rapidly,clothing store is also operating online and offline.At the same time,with the improvement of consumer level,the aesthetic and diversified pursuit of clothing is also growing.Faced with these challenges,many clothing stores are also taking full advantage of this platform,to seize the opportunity to transform,expand the potential customer base,information integrated according to the individual characteristics of clothing stores.Through the creation of the public platform,the clothing store constitutes a unique image of the network brand,is the line of the store and online image of the unified,then you can make the overall image of the clothing store has a more comprehensive and profound understanding.In their own children's clothing store operation practice,combined with the traditional clothing store operation analysis,I made in-depth exploration in the operating mode.Therefore,on the basis of this study,this paper is mainly from the brand operation and planning,utilizing SWOT analysis through the Moerben clothing store,to find challenges and opportunities among the same industry competition,meanwhile make full use of small Shop We Chat public platform,to make the appropriate countermeasures and optimize the design.In this process,first analyze this store from the internal environment and the external environment,which the internal environment is including store development advantages and weakness of development,the external environment is the opportunities and threats the store encountered in the market today.In the arts and culture,once a book said: people can change the environment,the environment can affect people,and the design can change people and the environment.Good design of the clothing store brand upgrade is understandable.This paper tries to analyze the relationship among visual communication design symbols and the branding of language and clothing store,from the point of view of design aesthetics and design psychology.