Research On Enterprise Marketing Strategy On Micro - Credit Platform

Marketing is everywhere, especially in the increasingly developed mobile Internet era. WeChat, as one of the most popular of a mobile APP, it successfully connected people offline and online life, it build a communication space that with two‐ways, intimated and closed loop. it makes friend closer, transmission of the information in a timely and accurate. All of this demonstrated that it has a stronger value of marketing.As a result, many businesses transferred to the WeChat platform to win his place in the fierce market competition. WeChat has successfully started a silent war among the different enterprises. At the same time, researches what on the theory of WeChat marketing have entered a white-hot stage. Most perspective focus on detail its development characteristics, the commercialization of Tencent and the basic model of it, and companies in different industries how to carry out the marketing, and so on.In this paper, the author through to the literature found that the current theory lacks of the reason why a enterprise should be pay attention to the marketing and a systematic study of it how to plan. Therefore, the article based on the potential of commercial analysis and value of marketing research, then in combination with the theories of communication, marketing, consumer behavior, and sociological. It expounds the feasibility of company layout WeChat marketing. Put forward the guidelines what depending on the public accounts of WeChat and customer experience as the starting point. Thus, to provide lots lessons to a business that would be layout marketing on WeChat platform in the future.