“Da V Dian” Wechat Marketing Strategies Reserch

As the internet technology developing and smart mobile phone expanding, mobile app goes to our daily life, which promotes people get online with mobile phone. When more and more people log on with mobile phones, which bring marketing opportunities on Wechat app. Then it is necessary to study the marketing on Wechat."Da V Dian" is a mobile electronic business service brand worked on WeChat platform. It is run by Ha Dad, the operator of WeChat public account "Classic Picture-book", which promotes parent-child reading, injected by Hongtai Angel Investment Fund, majored in picture books, maternal and child supplies. The platform also provides a corresponding reading bibliography recommendation and guidance services for parents as the main consumer. It also provides the seller an easy platform to start their own business,as well as kinds of marketing skills trainings. The rich customer service value makes the rapid expansion of "Da V Dian" possible.When marketing, "Da V Dian" team registers numbers of WeChat accounts to meet different customer needs, make full use of network user sticky and virus transmission characteristics, push articles of appropriate content to promote training and product, which realizes a accurate content marketing. They also promote various interactive online and offline on different levels through Wechat public platform, which establish a better user experience and consumption increase. That innovatively realizes 020 marketing based on WeChat platform."Da V Dian" make good use of the low threshold, accuracy of WeChat platform, as well as the user sticky. Through viral marketing, content marketing, word of mouth marketing, 020 marketing, etc., "Da V Dian" adds value on the products and service.From November 2014 to May 2016, "Da V Dian" WeChat platform has been on-line for a year and a half, with rapid development and great achievements. But as a starting business, there is still some shortcoming and much room for improvement.After analyzing the running situation and SWOT of "Da V Dian" WeChat shopping platform, we can see that due to the previous market accumulation, "Da V Dian" succeed in filling the gap of mobile book shopping guide market, making a precise target market segmentation and positioning, carring out a multi-level, accurate Wechat content marketing,and achieving a fan economy. However, in order to further expand the market share, it's significant to choose the target market strategy that is suitable for "Da V Dian"s advantage working, with the "7P" marketing tool through price, product, promotion, channel,personnel, and other strategies to achieve.