Rural Broker:the Skill Inheritance And Social Capital Operation

Since the reform and opening up,the market-oriented Reform of Rural Land Management System and Agricultural Products Circulation improved farmers'enthusiasm for production,and rural productivity was further released,the countryside showed unprecedented vigor.However,with the reform to advance in depth,the contradictions between small farmers and social production of large-scale production began to highlight,farmers are farther and farther away on scattered roads,they need to be organized into the market.Accompanied by the trend of agricultural industrialization,"order agriculture",such as"Company+farmer"and its expansion mode became an effective form which began to organize the scattered farmers into the market,and showed a strong vitality in the rural industrialization.Especially the"broker + farmers" model innovation,rural brokers began to emerge as emerging groups,who playde a increasingly irreplaceable role in connecting farmers and the market,and these injected new blood into the form of industrial management of agriculture organization.From the accumulation and heritage of the rural brokers came as a new group,its production and development has its own special environment,especially the unique local market environment,these are embedded as a social capital in the social structure,and with the changes in the social structure of the flow.The growth of rural brokers lies,on the one hand,the flow of capital,and on the other hand,the ability to hold such capital.While the unique changes in the market model and the broker's industry norms and brokerage skills heritage,they play as an informal institutional resources of rural society,in the state power weakening the market when the control to a certain extent make up for the market anomie gap.In addition,the broker embeds the social capital relationship of self in the specific transactions between the market and farmers,which is based on human and reciprocal trust,and through a strong network of relationships based on kinship,a geographically strong relational network,and a weak network of networks based on edge,thus promoting the normalization of the local market order and the sustainable development of the economy.Rural brokers are produced in specific product production and sales practice,which compared with other forms is a new type of industrial management organization,have an irreplaceable competitive advantage.Simultaneously,it is worth noting that,with the use of Internet technology,traditional brokers are gradually transferred from the line down to the on-line,brokers began to work as Taobao owners,making the social embedding transfer into virtual embedding,and accompanied by the development and development of concurrent industry,this virtual embedding will have significant influences on the future brokerage industry,the existence of brokers and their behavior patterns,on the new alternative forms of organization in the future.