Internet Financial Market Strategy Research On MT Bank Wenzhou Branch

MT Commercial Bank Wenzhou Branch as a non-public enterprises in national shareholding commercial bank branch level,has experienced 10 years of development,In the ten years,MT Commercial Bank Wenzhou Branch have been expanding its business,bank efficiency increases year by year,employee' income also keep industry-leading level.With the rapid rise of the Internet financial,MT Commercial Bank Wenzhou Branch has also experienced an unprecedented impact.To adapt to the new financial situation and seize market opportunities,they hope implement Internet financial strategy in local.This article studies how MT Commercial Bank Wenzhou Branch implements the Internet financial strategy.The article is divided into four parts.The first part analyzes the status quo of MT Commercial Bank Wenzhou Branch;the second part elaborates the local financial environment of Wenzhou Branch of MT Commercial Bank;the third part studies the positioning of the financial branch of MT Commercial Bank Wenzhou Branch and the specific access channel;the fourth part summarizes the MT Commercial Bank Wenzhou Branch to carry out the network financial coping strategies.The significance of this study:using the market strategic management theory and PEST analysis model to study the local Macro and micro environment in wenzhou;using the Port Model to analyze the Industry competition situation,and combined with SWOT analysis,to analyze accurate customer positioning and differentiation of product positioning.provide reference for bank management like MT Commercial Bank Wenzhou Branch.