A Feasibility Research Of Cross-border E-commence Underwear Project Of MJ Company

With the development of electronic information technology and the transform of the world economy pattern,the status of cross-border e-commerce trade,which has been more and more prominent,has become important means of Chinese-made goods export.But there are shortages for the micro,small and medium-sized enterprises to implement cross-border e-commerce,such as the low degree of the brand and the credibility,the customs barrier,the low degree of cross-border logistics and services,the shortage of professional human resource of cross-border e-commerce,etc.By using PEST theory,five forces model and SWOT analysis tools,we make a study of internal and external market research and product positioning for MJ cross-border e-commerce project in this article.Then we discuss and analyze the key areas in the process of project operation,such as marketing strategy,financial management and human resource programming to provide the certainty of project implementation.This article is not only valuable for MJ company in reality,but also has a certain reference value for small and micro-enterprise to implement cross-border e-commerce of similar products.First of all,MJ Company makes full use of the electricity platform to import foreign brands into the domestic market,which help to meet our people's growing demand for variety of goods.Second,MJ company puts forward a new cross-border e-commerce sales channel,different from traditional cross-border channel,which can be called "China to China" model.This model takes use of the domestic e-commerce platform effectively,which can be helpful to reduce tariffs and transportation cost as well as to guarantee the autonomy and timeliness of enterprise to implement Customer Relationship Management(CRM).MJ's practice of cross-border e-commerce project,which help small and micro-enterprise to control operating costs as well as to diversify products and to promote brand recognition,provides a reference for small and micro-enterprise to take use of cross-border e-commerce platform to achieve development.