The Current Situation,Problems And Development Analysis Of China’s Cross-Border-commerce Platform Of Cosmetics Industry

As the internet and information technology develops more and more quickly,the e-commerce platform plays an increasingly insignificant role in our country’s international trade.E-commerce platforms make business activities more electronic and full off useful information.Thus,cross-border trade through different kind of e-commerce platform has gradually become an extraordinary trend of China.The show up of cosmetics industry of China is comparatively not that early,but it gradually began to grew up after the Reform and Opening in 1978.After the Reform and Opening,people’s living standards improve quickly and more and more people choose to purchase cosmetics.At the same time,e-commerce is commonly used in the business activities.Because of these factors,cosmetics industry has obtained huge development in China.Cross-border e-commerce platform plays a significant role in improving China’s cosmetics industry import and export situation,optimizing the process of cross-border trade in cosmetics in China,and has optimistic effects on China’s international commodity trade.At the same time,there are also many problems in the development of cross-border cosmetics e-commerce platform.As cross-border e-commerce is diversified and developed in depth,these platform will have more chances to development as long as challenges.Therefore,this article illustrate the history and current development situation of e-commerce development in our country at the beginning.Based on this and the data chart,we analyze the development status of our country’s cosmetics cross-border e-commerce platform.At the same time this article analyze different factors that affect the development of these cosmetics platforms Secondly,taking the case of Little Read Book and Jing Dong Beauty as an example,this paper analyzes the operation mode and operating status of our cosmetics cross-border e-commerce platform.Finally,this article made a summary of the problem that exist in the process of the development of these cosmetic platform and corresponding countermeasures that help solve these problem.The aim is to provide some enlightenment for the development of cross-border cosmetics e-commerce platform in our country.