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Based On "Internet +", Inner Mongolia Unicom's Marketing Strategy Research

Posted on:2018-07-13Degree:MasterType:Thesis
Country:ChinaCandidate:X R LiangFull Text:PDF
GTID:2359330518985153Subject:Marketing management
Abstract/Summary:PDF Full Text Request
The Internet itself has a strong power,the human society has brought immeasurable impact on the global economy and people's life and work.With the rapid development of the Internet at home and abroad,to get the attention of enterprise and academic circles,and made many excellent achievements and promote the "Internet plus" was born,all walks of life have a comprehensive understanding of the key the Internet to enhance their own strength.In the formal implementation of "Internet plus" strategy,Inner Mongolia Unicom has already carried out research and Exploration on it,not only to promote the reform of traditional industries,to the body in the "Internet plus" under the background of many marketing experience accumulated.Now,with the "Internet plus""the full implementation of the strategy,marketing strategy for its implementation in promoting economic structure upgrade.Based on the perspective of global economic development,innovation and development of enterprises are focusing on a large number of According to the Internet of things and other industries in the field,which is the necessary choice for the transformation and upgrading of enterprises,but also a necessary way to reform and reform the traditional way of marketingSince the Internet with a combination of traditional industries,"the birth of Internet plus" to Inner Mongolia Unicom has been in the forefront of the times.Do the public business,directing the highly innovative era,to traditional industries and Internet Co,enterprise integration to provide efficient,simple,timely information technology facilities,as a "Internet plus" rapid expansion lay a solid foundation.In accordance with the important business development strategy on "Internet plus" Chinese Unicom,telecom industry and modern layout and resource development,in-depth analysis of key problems in the present period of Inner Mongolia Unicom integrated service marketing in Inner Mongolia Unicom,to "Internet plus" to develop scientific and rational marketing strategy.This will promote the Inner Mongolia Unicom "Internet plus" revenue continued,healthy,stable development,at the same time for other domestic operators and industry competitors Provide important decision-making reference and realistic basis.
Keywords/Search Tags:Internet +, InnerMongolia China Unicom, Marketing theory, Marketing strategy
PDF Full Text Request
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