Study Of YZ Branch Of China Unicom Mobile Internet Marketing Strategies

Industry structure and public life of society with the advent of the informationage and great changes have taken place, as a new networking tools, mobile Internet ismore than just simple overlay for Internet and mobile network technologies, butcombines both advantages of instant messaging tools, e-commerce, online shopping,advertising and information dissemination, media sharing, entertainment andconvenience through multiple channels such as social groups. Yongzhou branch ofChina Unicom as the Yongzhou city established one of the earliest communicationscarriers by virtue of its extensive market resources and high-quality customer base,technology and resources with the development of mobile Internet businessadvantages.In recent years, with the rapid development of the domestic economy, Yongzhoucity had rapid economic development, people’s income level has been greatlyimproved. Urban communications markets as a blue sea with a huge businessopportunities for market and long-tail markets, highlighted their potential.This YZ branch of China Unicom mobile communications market research onthe marketing strategy in urban areas, combined with characteristics of the mobileInternet industry, mobile Internet marketing4is given a theory and using businessmodels related to marketing and corporate strategy, profit model,6P analysis, SWOTanalysis, Hype Cycle (hype cycle) model theory. According to China Unicom’s mobileInternet urban in YZ branch market overall environmental analysis, SWOT analysis,development, business model analysis, analysis of profit models of development and6P policy, and developing marketing ideas to implement programmes and processes.YZ branch of China Unicom mobile Internet first survey of city marketingdevelopment, urban market, internal and external environment, the main competitorof situation analysis has been done; Then the YZ branch of China Unicom mobileInternet marketing strategies in urban areas selected for a detailed explanation,analysis in marketing strategy choice of China Unicom YZ branch of mobile Internetbusiness models, revenue model and6P strategies.YZ branch of China Unicom mobile Internet marketing strategy made specificimplementation measures in urban areas. First is presented in conjunction with theDistrict Administration to channel management with hierarchical management,embedded, to avoid channel conflicts and avoiding competitors to copy. Secondly, the proposed advancing the integration of resources such as a coalition governmentdepartments work together to promote, such as financial services, postal and weatherunits formed a win-win situation. Finally describes optimal tariff structure such asreducing barriers to entry fall, stimulate increased promotional spending, net barrierand in information products are sold at low price plunges and other related measures.