Hunan Province Second Engineering Co., Ltd. Overseas Development Strategy Research

With the Chinese construction market is saturated,China’s real estate market continues to slump,the domestic construction industry threshold is low,the total number of enterprises growing,construction enterprises in the domestic market more and more intense competition,profit margins are getting lower and lower.China’s construction enterprises to go out has become a major trend,large-scale central enterprises have been in overseas expansion of a certain market.At the same time Chinese construction enterprises in the country,also encountered unprecedented challenges,not only in the original enterprise system,system,personnel,technology and other aspects of international problems,but also the international competitive market to the enterprise To the market pressure.On the other hand,China’s international policy is open,the state "going out","one belt one road" and other policies for Chinese enterprises,including construction enterprises to provide overseas development of certain protection.The overseas market is also with the recovery of the world economy,gradually to the better,especially in developing countries on the national economy and the people’s livelihood infrastructure,people’s livelihood protection needs,market potential is also great.In particular,China’s "along the way" along the country,the economic recovery has brought the increase in domestic demand,but also benefit from the stability of China’s policy and strong Chinese capital,the economic situation continues to improve.In summary,the Chinese construction enterprises to go abroad,the development of overseas markets is a foreground is necessary.And each enterprise their own conditions are different,the advantages of vulnerable,in the overseas market competition and how to compete and put forward a good development is determined to develop every overseas market enterprises to face the problem.In the establishment of the "going out" after the big direction,how to get out of business,to achieve what kind of goal,and through what means to achieve these goals has become interested in the development of overseas markets enterprises are facing the urgent reality problem.National policies to encourage enterprises to overseas development,the international environment also provides enterprises with overseas development opportunities,enterprises fully understand their own conditions,analysis of strengths and weaknesses,recognize the external environment of the opportunities and challenges to choose the appropriate overseas business development strategy.This paper analyzes the current situation of politics,economy,society and technology in Hunan province,analyzes its own situation,its own personnel,organization and technical ability,and analyzes the current situation of the present,Development to start,so as to be suitable for the second project in Hunan Province Overseas Development Strategy.And the effective implementation of the overseas development strategy,developed a business,human resources,policies and other aspects of security measures,so that the overseas development strategy can be effectively implemented to achieve the company’s vision for overseas development.