Research On Overseas Development Strategy Of China Railway

In recent years,China's economic growth has slowed down and entered a new normal period of transformation,upgrading and diversification.In order to promote the healthy and stable development of the economy and achieve efficient allocation of resources,China has put forward overseas development strategies such as "one belt and one road" and "going out".The domestic construction market tends to be saturated gradually,the profit margin declines year by year,and the foreign construction enterprises with higher specialization enter the Chinese market one after another,which makes the competition in the industry intensified.Therefore,Chinese construction enterprises need to develop new markets urgently.With the help of overseas development strategy,China's engineering construction enterprises can get rid of development difficulties,break through development bottlenecks and enhance international competitiveness.However,after going abroad,Chinese construction enterprises are facing unprecedented pressure and challenges.This is reflected not only in the fact that the existing system,personnel and technology of enterprises can not adapt to the international market environment,but also in the fact that the overseas development strategy of the enterprises going out is not clear and lacks the strategic objectives and strategic planning to guide the overseas development.Therefore,after defining the general direction of overseas development,what development goals and strategies enterprises should adopt to achieve the goals have become a realistic and urgent issue for enterprises to develop overseas.This paper takes China Railway DQ Group as the main body of study.Firstly,it discusses domestic and foreign strategic management theories related to enterprise internationalization development to provide theoretical basis for the study.Secondly,it analyses the current domestic and foreign political,economic,social and technological environment of China Railway DQ Group,analyses its own personnel,organization and technological capabilities,and uses SWOT analysis method to analyze the situation.The advantages and disadvantages of its overseas development,grasp the basis of strategy formulation;then,according to the previous analysis,select and formulate the strategy of China Railway DQ Group overseas development;finally,in order to ensure the effectiveness of strategy implementation,internal management optimization is carried out to ensure the effectiveness of strategy implementation.Through the research,it is concluded that China Railway DQ Group carries out overseas development and serves the group development strategy.Under the current situation,the Implementation Paths of the strategy can be internationalized combination strategy,cross-border merger and acquisition development strategy,formulation of brand development strategy and promotion of innovation and strong enterprise strategy.Finally,I hope that through the study of samples,we can form the experience of international strategy development that can be replicated and popularized,which can be used for reference for similar enterprises in the industry.