Business Plan Of Romantic Beach Resort In Thailand

The individual study subject "Business plan of Romantic Beach Resort in Thailand Business Plan Project"(Romantic Beach Resort Co..,Ltd.) Is to study the feasibility of the business plan and the needs of the target group before setting the business plan.Therefore, this study aim to find customer behavior in the selection of accommodation decision, to find the model and possibility of Romantic Beach Resort business establishmentRomantic Beach Resort will be situated on the beachfront of Kolh Chang Island in the southern part of Thailand. The project seeks to provide accommodation services with the Romantic Resort themed, the accommodation will includes variety types of villas with supporting activities of such as event management, food and drink services. The marketing environment is considered to be highly attractive in conjunction with the existing organizational strengths of the resort location and services being offered.Researchers has utilize questionnaires in collecting data from the target consumers with the sample size of 200 people. The organization has chosen to adopt three level of organizational strategy, which are, corporate level, organizational level and functional level strategy. Moreover, the initial investment budget will amount up to 122 million baht, 60 million baht will be from acquired from the owner of the resort(me). while additional 62 million baht will be acquired from bank as a loan with the interest rate of 5.8% per annum, the loan repayment is to be paid in the 5th year of the operation. The most imperative factors to the consumers are performance, quality of personnel and sales. Physical aspects, promotion, price and product are also respectively as important to the consumers. The resort will imposed the 7P marketing mix strategy in order to also assist in allowing the business to operate and able to exceeds its objective.