Business Plan On The Project Of Homestay Named “like Sea And Mountains”

Hailing Island of Yangjiang City has rich tourist resources and growing tourism economy.The project sponsor intends to enter the local home stay tourism market,develop and operate a Homestay named “Like Sea and Mountains” there.However,part of the funds invested in this project still a gap needs to be financing,It is extremely necessary to conduct research on the business plan of the homestay project in order to enable potential investors to understand the implementation plan of the project faster and more effectively,and also to help start-up partners fully understand the detailed plan of project developmentFirst of all,this paper expounds the construction plan and development program of the homestay project.A macro-environment analysis is then conducted based on the political,economic,social and technological environment that this tourism project is facing.Porter's five-force model is applied to analyze the industrial competition environment of this project in order to help the company to choose corresponding competitive strategic countermeasures.The competitive impact of the internal and external environment on the project is analyzed from the perspective of opportunities,threats,advantages and disadvantages(the SWOT analysis).While formulating the project's market positioning,this paper also sets the marketing goals through market demand analysis,and uses the STP theory to formulate the project's marketing mix strategy to achieve extensive brand publicity.Afterwards,the service management plan and customer relationship management plan are formulated,and the organization and management structure are set up and the recruit plan is determined according to project development program.Furthermore,the financial benefits of the project are objectively evaluated by calculating the net present value and internal rate of return of its.Finally,the sensitivity analysis is used to find out the risk factors of the project,and it sizes are measured,in order to proposes preventive measures against the potential risks of the project.Through the research findings of this business plan,the following conclusions have been put forward:1.The macro environment of the “Like Sea and Mountains” Homestay project is very conducive to its own development.Meanwhile,the development advantages of the project are greater than disadvantages,opportunities are greater than challenges,which puts the project under promising future.2.This Homestay project takes the middle-and high-income groups as the main target customers.By taking advantage of the rich local tourism resources,good service management plan and customer relationship management plan of the project,the target customers shall be attracted.STP marketing theory is applied to develop the 4P2 R marketing mix strategy in order to achieve the marketing target of this project.3.The total investment of the project is 1.1 million yuan,the NPV is 989,800 yuan;the IRR and MIRR are 26.42% and 17.54% respectively,which are higher than the benchmark yield of 12.20%,and showing significant economic benefits of the project.4.The project is always creating value without extremely special accidents by the single-factor and multi-factor sensitivity analysis.Meanwhile,risks prevention measures are set up to deal with the business risks caused by extremely special events.Through the business plan study of the “Like Sea and Mountains” Homestay project,this paper provides guidance for the construction and development planning and decision-making for the financing activities of the project,and also provides reference for the business plan research of other similar projects.