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A Bank, Ningxia Branch Of Wealth Management Business Development Research

Posted on:2018-02-05Degree:MasterType:Thesis
Country:ChinaCandidate:G H NiuFull Text:PDF
GTID:2359330518987877Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the deepening of reform and opening up,China has become the second largest economy in the world.Meanwhile,With Chinese economy increasing steadily and Chinese society enjoying continuous stability,the living standard of Chinese people keeps being improved.As a result,wealth of Chinese individuals continues to accumulate and the number of rich Chinese people and the size of their wealth are constantly growing.According to Chinese Mass Affluent Report 2015 by Forbes,by the end of 2015,the number of affluent Chinese mass has reached 15.28 million(according to the Chinese version of Forbes,affluent Chinese mass refer to the middle class individuals with 0.6-6 million RMB of investable assets.),and the number of people whose investable asset is more 10 million has reached 1.05 million.They are increasingly becoming the important clients of wealth management organizations,particularly financial organizations.Presently,Chinese banking industry is at the crucial time of transforming and upgrading.With the deposit and loan interest rates being marketized and rate margin being continuously narrowed,time is gone when banks can base most of their income on rates margin.From the advanced experience abroad,one vital part of transforming and upgrading is to provide more intermediate service(the important source of income of which is asset management and money management),By 2016,investable individual assets have reached as much as 157 trillion,and with an annual increase of 15%.Facing such a huge market of high-end clients with limitless potential,we find it necessary to make an all-round further study about the relationship with those clients from the perspective of developing wealth management business in financial organizations.Therefore,from the background of banking industry and theories and practices of his MBA study,the author of this thesis studies the implementing plan of wealth management of Ningxia branch of Bank A,to provide a scientific mode for transforming and upgrading its wealth management by taking into consideration the wealth management business of banks home and abroad,and also the problems in the wealth management environment and its business development of Ningxia branch of Bank A.
Keywords/Search Tags:wealth management, client relationship management, commercial bank
PDF Full Text Request
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