An Evaluation Research On Communication Effect Of Technological Information In Advanced Manufacturing Industry Based On Exhibitions

With the rapid development of China's economy from high-speed development to high-speed development, the state put forward the "Made in China 2025" program, the dissemination of scientific and technological information for the country,is a very valuable strategic resources. In recent years, the rapid development of the development of China Industrial Fair, international, professional, market-oriented degree of continuous improvement.In the study, it is found that there are two problems in the dissemination of scientific and technological information based on the exhibition activities: First, the advanced manufacturing industry in the process of dissemination of scientific and technological information on the exhibition platform, the degree of attention is not enough; Second,advanced manufacturing industry in the use of exhibition activities did not give full play The role of exhibition activities. In the exhibition activities in the advanced manufacturing industry exhibitors only most of the product promotion and training. Advanced manufacturing exhibitors for the dissemination of scientific and technological information in the activities of the exhibition is not clearly known. There are some difficulties in how to improve the effect of advanced manufacturing enterprises to disseminate scientific and technological information through exhibition activities. It is of great significance to explore the factors that affect the dissemination of scientific and technological information in advanced manufacturing enterprises.On the basis of literature research and expert interview, this paper chooses 10 indicators of advanced manufacturing technology to disseminate scientific and technological information, analyzes the main influencing factors of science and technology information dissemination by means of factor analysis and explores the effect of science and technology information transmission through exhibition activities Based on the field research, the evaluation index system is constructed from four aspects: the proportion of science and technology information transmission, the communication ability, the economic benefit and the social benefit of the exhibition activities. The fuzzy evaluation is based on the scientific and technological information dissemination effect of the exhibition activities. The results show that the information of the exhibition is very effective. On the basis of theoretical analysis and empirical research,the author summarizes the high-tech,systematic and high-level scientific and technological information exhibition mode, and fully applies the new generation of information technology (intelligent terminal,Mobile Internet) to promote the activities of science and technology information dissemination mode of continuous innovation. Through the study of advanced manufacturing exhibition activities of the spread of scientific and technological information,so as to seek to promote the exhibition of scientific and technological information dissemination of the effective mechanism to provide theoretical support.