The Tourists Temporal-spatial Behavior Characteristics Of Hangzhou

With the rapid development of internet and tourism internet platform,more and more tourists tend to sharing their travel experience through the network,so that a lot of spontaneous and true travel notes are collected on the internet.These data provide a new possibility for study of temporal behavior of tourists.This study takes Hangzhou as the research object,in the meantime based on the tourism digital footprint which tourists write in Ctrip from 2005 to 2015,and through the web crawler technology to realize the extracting of the content on the web page,we try to reveal temporal-spatial behavior of Hangzhou tourist by the kernel density analysis and quantitative analysis with the software of ArcGIS.Then using K-cluster analysis method in SPSS to study the tourist routes characteristics of tourists who had visited Hangzhou.Conclusions can be drawn as follows:the tourists who visit Hangzhou from 2005 to 2015 almost stay in Hangzhou between 1-3 days,but there is an increasing tendency for tourists to stay longer in Hangzhou.In the meantime,influenced by seasonality and statutory holiday,the tourists usually visit Hangzhou in spring and October.The spatial behaviors of tourists show significant characteristic changes,shifted from the"multinuclear mode" in Hangzhou to the "binuclear mode" in central urban areas,it’s caused by the excessive concentration of tourism resource in central areas.Combined with the development of tourist attractions in Hangzhou,Hangzhou has the fundamental conditions of building"multinuclear" tourism space,and the construction of middle-high grade tourist attractions in the city has achieved remarkable results,so the city can integrate the existing tourist resources and strengthen the cooperation among regional scenic spots,to achieve the goal of optimizing the layout of Hangzhou tourism space,to achieve the sustainable development of Hangzhou tourism.From the view of tourist route,the proportion of single-node tourist route has been rising from 36%in 2005 to 37%in 2010,and finally to 40%in 2010;From the view of tourist multi-node tourism path,tourists to Hangzhou mainly choose a core scenic spot as the main tourism node,with the surrounding scenic area to form a multi-destination tour line.They are "West Lake + a Scenic spot(point)","Qiandao Lake + a Scenic spot(point)","Tianmu Mountain Scenic spot + a Scenic spot(point)",and the combination form of tourism space of Hangzhou Scenic spot is relatively single.In this study,travel notes and photos as a relatively new data as the basis for the study of space-time behavior,through the comparison of the longitudinal time to explore the tourist time change regulation,spatial behavior and tourism routes,enriched the research results in the field of tourist spatial behavior.At the same time,it provides the management basis for the optimization and adjustment of Hangzhou tourism space.