Study On The Development Strategy Of Characterstic Agricultural Enterprises That Under The Setting Up Of Henan Free Trade Zone

The establishment of the FTZ Henan is a landmark event in the course of the development of social economy in Henan Province,provides a new platform for Henan province to further enhance the external economy,it also provides an opportunity for the upgrading and development of characteristic agricultural products in the province enterprises.In this paper,the establishment of free trade zones will be the impact of the characteristics of agricultural products enterprises in Henan province and how the relevant enterprises should be dealt with.The main contents of this article are as follows:First of all,introduced the overview of the establishment of the Henan Free Trade Zone,and the FTZ to establish policy changes brought about by the enterprise analysis,detailed interpretation of the establishment of free trade zone of the beneficial impact and adverse impact on enterprises.Then,aiming at the establishment of the FTZ impact on the characteristics of agricultural enterprises and put forward corresponding countermeasures,in the organizational structure,production mode,logistics system,technological innovation and other aspects of enterprises to continuously improve,and gradually realize the standard production mode of specialized,intensive,combined with the logistics system,promote the circulation of agricultural products by means of technological innovation.The international platform,to improve the enterprise product differentiation strategy of agricultural products brand influence.Through the analysis of the case of Jianguo Iron yam company,the paper explains in detail what characteristics of the agricultural enterprises should change in order to cope with the change of the enterprise environment caused by the establishment of the free trade zone.In addition,in the establishment of the FTZ for the detailed analysis of characteristics of agricultural products in Henan province enterprises has brought opportunities and challenges on the basis of which,according to the actual situation for the further development and growth of enterprises related development countermeasures were put forward.After taking Jiaozuo Iron yam as an example,describes the establishment of a free trade area to promote the development of local agricultural products in Henan province enterprises,increase the efficiency of enterprises,but also face the impact of foreign agricultural such unfavorable conditions.Enterprises need to make the right choice to develop rapidly in the environment of challenge and opportunity.The article puts forward that the government should increase the support for the service enterprises of agricultural products trade,cultivate the leading enterprises of local agricultural products export,and form an early warning,coordination and treatment mechanism for green trade barriers.And enterprises need to adopt new technologies to improve production efficiency,produce high-quality agricultural products,regulate market management behavior,strengthen international marketing and establish brand effect.Finally,the article gives the conclusion that the establishment of free trade area is a new opportunity for Henan’s foreign agricultural economic development.It needs the joint efforts of the government and enterprises to promote the further development of the agricultural trade in this province.