The Application Research In The Management Of Trademark Retrieval Based On Deep Learning

Trademark is the product of modern economy,it is so closely related to the image,culture and brand of company.Trademark image is just an intuitive performance of trademark,it is composed by the graphics,text,letters,which is related to the image of product and brand.In view of the importance of the trademark to the enterprise,it is necessary to search the trademark image similarity in the process of trademark similarity examination.Inefficient problems in the process of trademark retrieval management trigger a low efficiency of trademark review and trademark application backlog.At the same time,inefficient problems of trademark retrieval method and incomplete search results cause problems in trademark similarity examination.Therefore,putting forward a kind of high accuracy fast trademark retrieval methods to improve effectiveness and fairness of the trademark management has an important role.Deep learning as a hot method in current artificial intelligence field,is widely used in image processing field.The method of applying deep learning to learn the characteristics of the image automatically,is to put trademark images into the deep learning model which has been trained,and then conduct feature extraction.Finally,a set of images with high similarity to the image to be retrieved is obtained by K-means clustering as a result of trademark search.In order to improve the efficiency of the trademark retrieval and the accuracy of the trademark search,we hash code to characteristics,vote for the retrieval results with the method of integrated learning so as to get the MAP(on average)retrieval rate higher trademark retrieval method.In order to validate the proposed trademark retrieval method based on the deep learning effectiveness,we conducted an experiment with the person in charge of the trademark registration application.They used the similarity retrieval system proposed in this paper and the official similarity retrieval method,and filled out the questionnaire,then we analyzed the validity of the questionnaire,which verified the validity of the method.Therefore,the method of trademark retrieval proposed in this paper can improve the efficiency and effectiveness of trademark retrieval management.In addition,the paper also put forward other method to research on the strategy of trademark retrieval management from the view of increasing publicity efforts to expand the use of channels,and call on the government,enterprises,consumers together to improve the effectiveness of trademark management.