Study On The Hunan Wuling Mountain Area Rural Tourism Development Management Model Based On The Perspective Of Community Residents

Rural tourism as the new industry combination of the first and the third industry,widen the channels of farmers income,to absorb a large number of surplus labor force,improve the added value of agriculture,promote the transformation of traditional agriculture to modern agriculture.In our country Rural tourism has began to take shape,In 2016,China rural tourism achieve 1.36 billion traveller;Gradually achieve the rural tourism from small tourism to larger tourism.In our country,from the analysis on maturity Zhejiang province is the best one,followed by the Shaanxi province,the third is the Sichuan province.Hunan and the rural tourism of Hunan wuling mountain area is still at the primary stage,in the development of rural tourism have so many problems should be resolved.Such as,The low degree of community residents to participate in,unjust distribution of interests,the vicious competition between operators and other negative problems.As Tourism plan “and “rural tourism poverty alleviation project" has enacted,Our country and people place high hopes on the development of Hunan rural tourism in wuling mountain area.In this paper,we analysis the government’s leading foreign business investment leading community collective leading residents individual dominant model,Management mode of Hunan Wuling mountain area rural tourism development and summarize general characteristics;we had determined to four kinds of community residents in the rural tourism development and management mode study on questionnaire of Hunan Wuling mountain area.Compared and analysis the four patterns of the interests of the community residents demands of Hunan Wuling mountain area and put forward the problems of the rural tourism development and management mode,summarized as infrastructure is imperfect,“tragedy of the Commons”phenomenon is serious,the community participation not guaranteed;In government-led investment and foreign enterprises leading the development of the existing in the management mode of profit distribution is not uniform,the low participation enthusiasm of community residents;In the community collective leading and individual residents leading development and management mode,the main trouble is imperfect and the vicious competition between residents.Give suggestions of Hunan rural tourism development and management mode according to the interests of the community residents of the rural tourism demands in Wuling mountain area.