Study On The Promotion Strategy Of Tianjin International Cruise Home Port Service Quality

Tianjin international cruise home port of Tianjin city is the only sea passenger window, is an important hub of North China in line with international standards, how to use the core position of coordination and richly endowed by nature, play geographical advantages, the Tianjin international cruise home port into the Chinese northern region's most influential and competitive international cruise terminal, has become a key link in Tianjin city building the "core competitive advantage".From the economic operation and management of many famous international cruise terminal characteristic, has its independent services operating system, through the international reputation of the Miami port, the preliminary investigation and the domestic major cruise port of Shanghai port, Sanya port and Xiamen port, comprehensive service operation and management of all aspects of factors, study current situation of domestic and foreign cruise economy and cruise market development and the development trend in the future,hoping to make the future development of the Tianjin international cruise home port of the related system and promote the rapid development of the Tianjin international cruise home port, bigger and stronger, building a world-class cruise home port and provide reference.In recent years, with several well-known international cruise companies have to increase the Chinese North cruise market in order to promote the rapid development of China North cruise industry, has opened a new battlefield for the cruise industry,Shanghai, Sanya, Tianjin has built a professional cruise terminal, and opened homeport routes to business now basic Chinese cruise market on a situation of tripartite confrontation. Tianjin international cruise home port construction is the latest and most advanced hardware facilities, the most comprehensive function of the cruise terminal has been built with the dock berth of 200 thousand tons and above large cruise, the cruise with the trend of economic development for Tianjin, for ultra luxury cruise market has laid a strong hardware foundation.At the same time, we must form their own development, with its own characteristics of the service system as soon as possible,establish a brand, service to attract tourists to service, and attract the shipping company in Tianjin to increase the cruise market investment, so as to enhance the Tianjin cruise industry competitive advantage, realize the development of Tianjin cruise economy growth.This thesis focuses on the Tianjin international cruise home port characteristics and improve service quality management for the purpose of business strategy, analysis of the status quo of Tianjin international cruise home port service system. At the same time,compared with several well-known domestic and international cruise terminal, analysis of the gap, the gap, and the use of SERVQUAL service quality evaluation method to analyze the gap, find the links and enhance the needs of Tianjin international cruise home port services, to arrive at the Tianjin international cruise home port in the future adhere to promote industrial development to enhance services and improve the implementation of the competitiveness of the service quality, so as to improve visibility,and expand the market radiation, strive for more resources and market share, promote the development of the cruise industry in North Chinese target.