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Diversification Strategy Research And Development Tianjin International Cruise Home Port

Posted on:2015-08-20Degree:MasterType:Thesis
Country:ChinaCandidate:F WangFull Text:PDF
GTID:2309330431452249Subject:(professional degree in business administration)
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Tianjin city, the new leadership will Tianjin Port as the maximum core strategic resources, high attention of the party City Hall next, how to play the advantages of the Tianjin international cruise home port China training to become the most competitive international cruise home port, it becomes a part of Tianjin City Hall create "crucial core competitiveness of Tianjin" cause. From. From the international experience economic operation of famous international cruise home port has its own unique survival way, through the investigation of Shanghai, Sanya cruise home port, Miami, home and abroad, to experience more successful at cruise industry development present situation as well as around the cruise terminal construction and operation in the development and problems, in order to formulate relevant policies and development of Tianjin, the cruise industry and promote the Tianjin cruise home port as soon as possible onto the benign operation and development path to provide reference.In this thesis, Tianjin international cruise home port existing business, with the analysis of international and domestic several well-known cruise terminal difference, gap, the cause of the differences, and the use of prediction technology is relatively mature ("cruise home port multiplier") and method, accounting cruise mother port contribution to the economy of the country and the port city of. The Tianjin international cruise home port will adhere to the innovation driven, upgrading Road, the implementation of diversified industrial development ideas, so that enterprises as soon as possible into the fast track of healthy development.
Keywords/Search Tags:The cruise industry, Cruise home port, Cruise home port multiplier, Diversification, Strategy Research
PDF Full Text Request
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