A Study On The Development Of Tourism In Zitong County Of Mianyang City

To deepen the reform of the economic system and accelerate the transformation of the mode of economic development is the relationship between China’s new era of national economic development of the overall strategy, tourism as an important way to change the mode of economic development in the national economy has become increasingly prominent position. The 18th National Congress of the Communist Party of China put forward the strategic thinking of "beautiful China" and pointed out the direction for the development of the tourism industry in the new period. The tourism industry as the strategic pillar industry of the national economy and the modern service industry, which is more satisfied with the people, more attention. The introduction of the "People’s Republic of China Tourism Law"and "National Tourism and Leisure Program" (2013-2020) shows that China’s tourism industry has entered the stage of popularization and industrialization.In this paper, taking Zitong County of Mianyang City as an example, taking the excellent experience of domestic and international tourism industry development, this paper discusses the current situation and the problems in the development of tourism industry in Zitong County by using field investigation and scientific analysis. Problem measures.The first chapter puts forward the background, the significance of the research, the current situation of the research at home and abroad, the method of thinking and the main research contents and innovation points. The second chapter elaborates the core concept and theoretical foundation of tourism development. Chapter 3 analyzes the present situation and characteristics of the tourism development in Zitong County; the fifth chapter analyzes the problems and causes of the tourism development in Zitong County; the sixth chapter puts forward the development of the tourism industry in Zitong County, Measures and Suggestions for Promoting Tourism Development in Zitong County. The study found that the development of tourism industry in Zitong County mainly has the following problems: the development of tourism industry is weak; lack of tourism product innovation; tourism marketing and marketing is not enough; tourism hardware and software environment construction is not enough. In view of the main problems, the following specific suggestions are put forward: innovative development of tourism products; development of regional tourism market development; innovation tourism industry development model; strengthening tourism development environment construction. Zitong County, the development of tourism industry in the process of the problems in China’s central and western regions and economic and social development is lagging behind the county has a universal, this paper proposed specific tourism industry development countermeasures and suggestions, can help Zitong County straighten out the development of tourism industry ideas, To improve the effectiveness of the development of tourism industry, while the central and western regions of China and the economic and social development is lagging behind the development of the tourism industry played a guiding role to help promote the healthy and orderly development of tourism in this type of area to enhance the comprehensive strength of the county economy,The reference value.