A Research On Femo Marketing Strategy Of Chaoyang Jinda Molybdenum Co.,Ltd

Molybdenum products,as the resource products and an important nonrenewable strategic resource in the national economic operation,are widely used in the steel industry,aerospace industry,machinery manufacturing,energy and chemicals industry,electro-technology and computers,biomedicine and agriculture.After joining World Trade Organization(WTO),Chinese trade policy changed gradually.In order to reduce the trade surplus,the government began encouraging the resource products import instead of encouraging and enlarging export as before.At the same time,Chinese domestic molybdenum mines and molybdenum manufacturers constantly expanded their capacity,which result in the cut-throat competition in molybdenum market.Meanwhile,the Chinese government has paid more attention to the influence and effect on resources and environment arising from economic development,and has also increased the exporting taxes of molybdenum products step by step,and made policies to strengthen the management on resource-based enterprises.As a result,Chinese molybdenum enterprises faced the pressures from domestic industrial policies and the intensive competition of products market.In the current marketing competition circumstances,it is a problem demand urgent solution for Chaoyang Jinda Molybdenum Co.,Ltd.to formulate and implement scientific marketing strategies and enhance the marketability.Chaoyang Jinda Molybdenum Co.,Ltd.is a private modernized company which main businesses are molybdenum products manufacturing and marketing.And main products are Ferro Molybdenum and Roasted Molybdenum Concentrates,both mainly export to Europe,American,Africa and Asia.In domestic market the productions are mainly sold to steel plants,foundries and traders.With a good quality the products enjoy a high popularity in the domestic and also international markets.Now,in order to keep the increasing of products selling and market share,Chaoyang Jinda Moly should take all the features and regularity in Molybdenum industry development into earnest consideration,and continuously explore the application and innovation of the market elements in the new circumstances.In the paper,through analyzing development on marketing strategy of Jinda molybdenum products to seek a suitable marketing strategy for molybdenum products and give some detailed suggestions on carrying out the strategy.This paper consists of six sections.Section one is a brief introduction to the significance and purpose of the subject research.Section two analyses the industry and marketing environment of ferro molybdenum.Section three analyses the introduction of Jinda Molybdenum and the current situation of the marketing.Section four overviews the marketing theory of Jinda Molybdenum.Section five the implementation of the marketing strategy.Section six gives the conclusion and some suggestions...