Study On The Influence Of Social Capital And Resource Acquisition To E-commerce Enterprise Performance

Facing downward pressure on economy,countries put forward "public entrepreneurship,peoples innovation" leading the new normal,The Electronic Commerce,as a new normal dynamic momentum and the new formats,enlivens the market,quality,and to build a new engine for the economy.According to a report released by Iresearch network in 2016,China's e-commerce market size of 20.2trillion yuan,up 23.6% from a year earlier,in the total retail sales of social consumer goods accounted for by more than one over ten,tthe size of the market in the world no.1.China's online market and the rapid development of e-commerce trend,on the one hand shows that the rapid growth of electronic commerce,on the other hand also means that the market competition into the white-hot.Electronic business enterprise how to survive and develop in the fierce competition,how to make the most of existing social relation network,digging new social relationship in order to get all available resources to improve the market competitiveness and performance of enterprises is an urgent need to solve the problem.The purpose of this paper is to study the effect of social capital to the electronic commerce enterprise performance relationship,from the electronic commerce enterprise internal and external dimension of the structure,relationships adn cognitive dimension of social capital,introduction of e-commerce enterprise operation of needed resources and knowledge resources as intermediary variable,build "social capital,resource acquisition,enterprise performance" theory model,and surrounding the theory model put forward 30 hypothesis.Through questionnaire to Taobao and Tmall online location for Xinjiang's e-commerce enterprise as research object,using SPSS software to collect 204 valid samples for empirical analysis.The empirical results show that:(1)social capital has significant positive influence on enterprise performance,including the influence of the external social capital is greater than the internal social capital and social capital in dimensions,internal structural dimension of social capital on enterprise performance failed to produce positive influence;(2)the resources access to electronic commerce has significant positive influence onenterprise performance,including knowledge resources acquisition effects on enterprise performance significantly influence of operation resource acquisition;(3)the various dimensions of social capital on operational knowledge resources and obtain all have significant positive influence;(4)resources access in between external social capital and enterprise performance play a partial mediation effect,between internal social capital and enterprise performance fully mediation role.According to the results,e-commerce enterprises should construct under construction and the management of social capital should pay to the different social capital have lay particular stress on,pay attention to the effective contact with the resource owner;At the same time enterprise should establish a clear corporate vision,to establish smooth communication channels,create a good learning atmosphere,encourage employees to collect information and offer advice;Finally,the electronic commerce to the existing and untapped resources further identify,obtain and configuration,accomplish rational utilization,effective activation,promote the sustainable development of enterprises and industries.