The Research On The Relationship Among Corporate Social Capital,Innovation Resource Acquisition And Innovation Performance-moderated By Normative Pressure

In the new era of the global economic,technological innovation plays an increasingly important role in enterprise development and national competition.Innovation activities are significant for enterprises.Enterprises can acquire innovative resources from their social capital,thereby enhancing innovation performance.Therefore,there is a certain causal relationship among corporate social capital,innovation resource acquisition and innovation performance.Meanwhile,the Chinese government regarded the enterprises as the main actors of national innovation,released a lot of policies to encourage innovation activities.As a result,there is a very good atmosphere in the whole society.Under this situation,the Chinese enterprises have a stronger motivation to conduct innovation activities.So in this study,we constructs a conceptual model of corporate social capital,innovation resource acquisition,innovation performance and normative pressure,and reveal the impact on the acquisition of innovative resources and innovation performance from different dimensions of social capital(including structural dimension,relationship dimension and cognitive dimension).At the same time,we also explore the relationship between social capital and enterprise innovation resource acquisition and innovation performance under different normative pressure.In this study,we use literature analysis and questionnaire survey to conduct the research,and use R language 3.3.2,SPSS22.0,Amos22.0 to analysis the data.The main conclusion is showed as followed.(1)All the three dimensions of social capital have a significant positive impact on the acquisition of innovative resources.Via constructing social ties,forming a trust relationship with the cooperator,building a shared language and values,enterprises can promote its acquisition to innovation resources.(2)The acquisition of innovation resources act as a mediator between different dimensions social capital and innovation performance.To be specific,the acquisition of innovation resource plays a completely mediating role in the relation between structural social capital and innovation performance,while plays a partly mediating role in the relation between relational and cognitive social capital and innovation performance.(3)The innovative normative pressure positively moderate the relation between corporate social capital and innovation resource acquisition and the relation between innovation resource acquisition and innovation performance.Under higher innovative normative pressure,enterprises would be more motivated to use of their social relations and innovative resources to conduct innovation activities.Based on the conclusion of the study,this study puts forward the suggestion for the government and the enterprise from the following aspects.(1)Enterprise should cultivate the social capital from each dimension.(2)Enterprise should pay attention to the innovation absorbing and transforming ability.(3)The government should actively create the atmosphere of innovation.In the theoretical sense,this study analysis the social capital from different dimension,and introduce the institutional theory in to social capital study,which has enriched the theoretical perspective of social capital research.