Study On The Development Strategy Of Aviation Logistics In Zhengzhou Airport Economic Zone

The current global economic weakness,aviation logistics to be a regional economi c level and enhance competitiveness.Is much starker choices-and graver consequencesin start to the year 2016,our country economic structure adjustment and development mode change will be further deepened,the national regions are actively seeking a new economic growth point.Will be in Zhengzhou in Henan province in order to seek ne w economic growth point and integration into the global economy,develop the compre hensive experimental area of Zhengzhou airport aviation logistics.The park is still at t he initial stage at present,there are still many problems,the development environment of scientific analysis,based on the experience of the development of airport aviation logistics at home and abroad,set up sustainable development strategy,is of great signi ficance.This paper takes the Zhengzhou airport economic comprehensive experimentation area as the research object,in the experimentation area,aviation logistics development strategy as the research content,through summarizing the literature about domestic an d international aviation logistics development literature,the background of the develop ment of Zhengzhou airport economic comprehensive experimental zone and process on the basis of the analysis of aviation logistics development status and strategy of airp ort experimentation area the positioning and development goals described by PEST an d SWOT on the development of aviation logistics airport experimentation area industry macro environment,internal and external environment analysis,through the successful experience from the development of aviation logistics for domestic and international a ir port,on the basis of "SO" and "WO" "ST" "WT" strategy,SO the growth strategy as airport aviation logistics development strategy implementation of the experimentation area,experimentation area for the airport aviation logistics development strategy.Con crete measures and suggestions can be used to provide reference for the effective application of strategic management theory in the development of air logistics in Zhengzho u airport comprehensive economic experimentation zone.