Research On Growth Of Offline Crowdfunding Project

Since China's first Internet congregation platform was put into operation in 2011,this industry had grown powerful,driving thousands of projects.Inspired by the ideology of the Internet platform,offline crowdfunding reinvigorates.This mode of financing activates the social precipitation resources effectively,and many projects employ this model to finance successfully.Facing with the financing needs of many small micro-enterprises and start-up projects,it is important to take the advantage a nd avoid the disadvantage of this mode for us.In order to serve more projects,we need to explore the potential of this mode further.Based on the relative means of document,the general mode of Internet congregation and offline crowdfunding were sorted out.Then,the 1898 cafe was selected as a case study.Analyzing growth process of offline crowdfunding project,the author summarized the basic feature,advantage and disadvantage of offline crowdfunding.Furthermore,summarized the implications of the case for the growth of offline crowdfunding projects.Finally,combining the innovation of some offline crowdfounding with the development trend of this mode,the author tries to make the outlook in the development of this mode in the future.