Business Plan Of DunHuang Lou Catering Chain Project

China since ancient times has "the food is god","food" is the first of four factors of life elements,the Chinese diet culture is extensive and profound.Since the early 1980 s,the country began to implement the policy of reform and opening up to now,our country’s national economy has maintained a fast growth speed,the citizens of the individual and family income in the quick increase,the people’s living standards gradually improved.In this great social and economic background,the majority of the people of the catering food consumption demand and consumption level are gradually increase,this has prompted maintaining the momentum of rapid development of catering industry,becomes the pillar industry of the third industry of national economy,rapid rise of the catering enterprises operating income,industry development level can be greatly increased,structure gradually adjust and improve.In this paper,the integrated use of strategic management,marketing and financial management knowledge and theories,as well as the food industry at home and abroad and some cases of success and failure investigation,research and analysis,summarizes its successful experience and the cause of the failure.This thesis with \ "dunhuang building\" catering company project as the research object,combined with China’s current development of catering industry faces many problems,develop a more detailed,guide the healthy development of the catering enterprises,built to last a business plan.In this paper the "dunhuang building" catering company project hardware construction and software are analyzed.Through detailed investigation and study,data collection,inductive analysis,set up the project and reliable theoretical basis and the full implementation of the scheme.Next to "floor" dunhuang catering co.,LTD.,the market environment,facing itself has advantages and disadvantages and the development strategy of the enterprise,etc are studied.Third,on the basis of the above on the "floor" dunhuang food co.,LTD.,the marketing strategy and promotion project are expounded.Fourth,the proposal of building "dunhuang" catering co.,LTD.,investment cost and the expected income of the financial problems are analyzed and measured.Finally,the "floor" dunhuang catering company project risk is evaluated,and establish the gantt chart of process management.This paper through the study: the food project,its products and services have very obvious advantages,project financial payback period is short,static financial net present value and return on investment is high,the risk to bear ability is stronger,economic benefit is very good,broad prospects for development,project investor expectations will get high returns.Through research and analysis of the business plan,on the one hand,for entrepreneurs to establish action plan,and provide implementation operation plan,enhance entrepreneurial passion and confidence;On the other hand can also cause other recognition and attention of investors,for the future of the project value and potential investors,so as to make the project can get new investment.