Business Plan Of Cheers Cheese Co.,Ltd

The Milk-Tea has been rapid growth in Fast-moving consumer goods industry for a long time.Recently,The Milk-Tea has come to a new generation evaluation,from unhealthy “instant tea” to “hand-craft tea”.In the period of rising consumption,the Milk-Tea industry has completely upgraded.Following with new elements of “health” and “fashion” have been inserted into traditional culture tea.Most of brand have been choose Hand-cranked belt tea as the main product.The new generation of Milk-tea come with basing on three types of “Tribute tea”,which include red tea,green tea and Oolong tea,mixing with cappuccino technique.This business plan to Cheers Cheese investment management co,Ltd as the research object.Firstly,it introduces the entrepreneurial background and development target.Secondly,it plans to make a corresponding plan for the basic situation,development planning,organizational structure and ownership structure of the established company.Thirdly,using strategic management PEST analysis of the macro environment,as well as SWOT analysis of the company's strengths,weaknesses,opportunities,threats,and development strategy.Next,using service marketing 7P-S theory analysis marketing strategy.Then,elaborated the company ready Human resources management and remuneration design.Finally,the paper analyzes the financial affairs of the venture project and also makes a judgment on the risks that the project may encounter in operation and puts forward corresponding countermeasures to reach a conclusion of the venture plan.This article aims to give entrepreneurs a clear understanding of the feasibility of the business activities to be carried out in the complex economic forms and the accelerated reshuffling of the Fast-moving consumer goods industry.And meanwhile,it objectively analyzes the main influencing factors of this project and evaluates their own strengths and weaknesses.As an entrepreneur planning blueprint,enhancing business confidence.At last,it makes investor understand this project,enhance investment confidence and invest in the project so as to help fund the project.