The Diversification Development Research Of CNPC Station About Non-fuel Business

In the 21 st century,gas product sales in the increasingly competitive,the domestic refined oil market has formed the old word state-owned enterprises,private enterprises,foreign oil giants pattern of the three pillars of marketing has entered the small profit era of oils at gas stations.With the vigorous development of gas industry and improve the level of consumption,consumer demand for gas station of oil,the oil business is irrelevant from the gas station services,gradually developed into a domestic gas station the market competitiveness,an important part of the profit growth point,vigorously develop the oil business has become a development trend of the gas station at home and abroad.Study analysis in this paper,from the oil gas station non-fuel business,with the analysis of a variety of means and methods,the oil company in the oil business related sales measures and schemes of in-depth analysis,combined with the actual situation of oil sales company in sichuan and the market environment,consumer characteristics and types,to oil gas station in the oil business can be reference for the development of strategy and strategic choice,the concrete research content is as follows:In the first chapter,non-fuel business research background and significance of analysis of the business.The second chapter,the diversification and customers demand,on the basis of theoretical research related to the gas station convenience store horizontal diversification development course and current situation both at home and abroad were analyzed,and the diversification of business development experience enlightenment is obtained.In the third chapter,CNPC non-fuel business horizontal diversification development present situation analysis.First introduced in the oil gas station non-fuel business operating mode and operating characteristics of the business,at the same time the development status of sichuan sales non-fuel business gas station business is detailed analysis of sichuan sales stations non-fuel business transverse problems existing in the development of diversified business.The fourth chapter,CNPC gas station non-fuel business lateral diversification business environment analysis.SWOT,porter five model and customer demand analysis model for the oil gas station non-fuel business horizontal diversification business environment through theoretical analysis,providing theoretical basis for the formation of Suggestions and countermeasures.In the fifth chapter,oil gas station non-fuel business business horizontal diversification development strategy countermeasures and Suggestions.Through theoretical research and analysis of market environment research from positioning marketing,business management,product extension,improve operational efficiency and team five aspects,to horizontal diversification CNPC non-fuel business gas station to provide Suggestions and countermeasures.The last chapter,conclusion.