Research On The Core Competitiveness Evaluation And Promotion Of Harbin Electric International Co.,Ltd

Harbin Electric International Company Limited(abbreviated to HEI)is an important member of Harbin Electric Corporation,and is Chinese leading large-scale enterprise in power project contracting and the export of power equipment,and is one of the world's most important international contractors.Strategy of ?Going Out? brings broad market and more opportunities to HEI,but also brings the increasingly fierce international market competition and pressure of development,so HEI must have strong international competitiveness.Currently,the competition in international electric engineering market is nearly white-hot.Although HEI have got good performances,HEI had weakness on technology innovation ability,marketing ability,and international competition ability etc.Considering to the multiple pressure of competition from multinational corporations,domestic similar enterprises,and regional market potential entrants,HEI needs improving core competence ability to consolidate the favorable position in the market competition,establishing the long-term competitive advantage of enterprises.On the basis of enterprise core competitiveness theory,researcher summarizes the current situation of HEI from market development,technology innovation,organization management and human resources,get the methods to identify the electric elements and interaction relations of core competence ability.Analysing the core competence ability of HEI by using ?fish-bone? analysis method,researcher finds that HEI have good abilities and strong international competitiveness on R&D,independent innovation,project management,organizational management,human resource management and financial control.But HEI had problems on technology,market,management,and finance which made up core competence ability.By analysing the reasons of shortage on core competence ability,paper suggests that HEI should take advantage of the internal resources and external conditions,build the top design of global strategy,develop the international market,expand their business sector,to speed up promoting the core competitiveness.By the way of ?three steps? strategy,accelerateing technological innovation,develop ing emerging markets,strengthening international cooperation to improve enterprise's core competitiveness,set up long-term competitive advantage in the international power engineering market.