The Study On Network Marketing Of PingAn Insurance Company

The 21 st century is the era of the Internet and the age of information technology explosion.The development of the Internet has changed people's lifestyles,living habits and even thinking habits.All walks of life are competing with the Internet to seek new development opportunities.The number of netizens has continued to increase,and the amount of online transactions has continued to rise.Online trading volume has slowly caught up with and even surpassed physical stores as an important marketing channel.In recent years,the development of the insurance industry has been controversial,hot money has poured in,insurance funds have entered the market,the growth of the traditional insurance market is weak,traditional insurance marketing channels is difficult to grow,and marketing costs have remained high.The insurance industry began to integrate with the Internet and opened up new marketing channels.This article mainly studies the insurance company's network marketing and uses Ping'an as an example to elaborate the basic situation of Ping An Company.The use of literature analysis,case studies,induction and summarization,and comparative research methods provide a detailed analysis of Ping an.For the case study of Ping An,the author believes that Ping An is at the forefront of online sales channels,and its approach remains to be learned by other companies,but also has rich experience to teach.With the combination of telemarketing and the network marketing,the advantages of multi-channels are obvious,talents are valued,technology is emphasized,and customer deeper needs can be satisfied.These points are worth learning by other companies.Combine the case to analyze Ping an marketing strategy and its insurance design principles.In the end,we recommended that the company optimize its insurance strategies and products,price discrimination,strengthen publicity,use multiple channels,and make use of big data.