Optimization On Mobile Internet Marketing Strategy Of Shaanxi Branch Of PingAn Life Insurance Company

The insurance market is currently the highest level of the financial services industry,intense competition in the market areas,while the traditional insurance industry exists in product development and design,slower and less interactive,passive buy customers,the market reaction speed,poor quality,poor service,poor reputation due to nuisance leads to high cost and low accuracy of marketing shortcomings.Many large insurance group companies have carried on the specialized management of Internet insurance,the Shaanxi branch of Ping An Life is prospective to develop the network marketing center,to explore the forum marketing,QQ marketing,micro-blog marketing,Internet marketing,in order to get the number of customers and increase the amount of the premium growth.But there is still a "Internet plus" under the background of the product design,the difference is not obvious,the mobile internet marketing model innovation is not enough,"Internet plus" fusion,backward growth potential problems.Based on the study of the insurance industry at home and abroad on the current situation of Internet marketing strategy,through literature survey,combined with the mobile internet marketing strategy theory research of Ping An Life Insurance Shaanxi branch of the market positioning,marketing ability,competitive environment and other aspects of analysis,through the analysis of the company's product portfolio,target market,market positioning the marketing model,find out the existing problems of mobile internet marketing strategy.Put forward the target market promotion strategy,product mix optimization strategy,marketing channel development strategy,promotion optimization strategy,big data application strategy system,such as machine support measures.Summary of the research work,can be summed up as follows:(1)The current situation and existing problems of mobile Internet insurance marketing in Shaanxi branch of Ping An Life Insurance CompanyIn detail according to the situation of the development of mobile internet marketing and Shaanxi branch of Ping An Life Insurance,a detailed analysis of the Shaanxi branch of Ping An Life Insurance product portfolio,target market,mobile marketing model,and put forward the problem of risk prevention found that mobile Internet insurance product innovation of Shaanxi branch of Ping an life of mobile Internet,mobile marketing are not enough only the Internet marketing model transformation services,mobile Internet customers is not perfect,the lack of mobile Internet marketing.(2)Ping An Life Insurance Company Shaanxi branch mobile internet marketing strategy and security measuresThe design and preparation of a detailed optimization strategies for the Shaanxi branch of Ping An Life Insurance product optimization,target market,marketing channels,marketing and promotional activities,a detailed analysis of the Shaanxi branch of Ping An Life Insurance product portfolio,target market,mobile marketing mode,effectively solve the problem of risk prevention of Shaanxi branch of Ping An Life of mobile internet marketing for mobile Internet insurance product innovation is not enough,only the mobile internet marketing model transformation services,mobile Internet customers is not perfect,the lack of mobile internet marketing,and puts forward the safeguard measures of marketing strategy in the mobile Internet market.