Research On The Competition Strategy Of YC Bank Asset Custody Business

Along with the accumulation of social wealth and the upgrading of financial management demands,and the prosperity of the asset management industry has created a huge development space for the custodian industry.In 2017,The asset management industry has accelerated reduction of leverage and return to the origin,and the custodian industry will be driven to a high quality stage by the growth of the rapid growth phase.Banks have positioned asset custody business as a strategic business for future transformation.Under the impact of strict supervision and reduction of capital management business,the development of asset custody business faces great challenges.In addition,the number of custodian institutions,increased competition and the internal structure of the custodian industry appeared to diverge.The custodian Banks have been constantly making up for shortcomings,improving quality and improving core competitiveness.This paper comprehensively analyzes the development status of custodian industry,introduces the basic situation of YC bank and the development situation of asset custody business.The special mode of "self-management and agency" of YC bank makes its deposit and channel advantage remarkable.The asset custody business of YC started late,but the comprehensive development speed is fast.At the same time,there are also problems such as unbalanced business structure development,imperfect cooperative development mechanism,unclear strategic positioning,fewer professionals,insufficient funds and technical support,etc.,showing the trend of insufficient development momentum.The external environment of politics,economy,society and technology is comprehensively analyzed.It is concluded that there is a great opportunity for the development of asset custody business.Increasing incentive competition has led to the rapid development of competitors through centralized advantage adjustment functions,differential competition,low-cost breakthrough,the application of new technologies and other means.This paper expounds the remarkable superiority of YC bank's capital and channel,the inferiority of enterprise culture,and the ability of various aspects,and obtains the superiority and inferiority of YC bank itself.Using the SWOT analysis method,analyzes the development of strengths,weaknesses,opportunities and threats,clear strategic objectives,formulate competition strategy include formulating and upgrading intra-bank strategic positioning,building customer marketing system,strengthening plate linkage development,enriching trusteeship value-added services,improving trusteeship operation quality,market positioning and differential competition,perfecting talent cultivation mechanism,flexible operation price mechanism,strengthening risk control and increasing investment in funds and systems.From the organizational structure,personnel,financial support,technical input and internal control system in five aspects put forward Suggestions on the implementation of competitive strategy.