Study On The Evaluation And Prevention Of Financing Risk Of “DaJiaTou” Crowdfunding Platform

In recent years,Internet finance shows a rapid development.As a new type of Internet financial model with low threshold,wide receivers and focus on innovation.The emergence of equity-based crowdfunding provides new ways for large number of private capital to solve the problem of lack of financing channels,and for small and micro-enterprises to solve financing difficulties.And it will gradually become a new impetus for small micro-start business to achieve financing and development,and become an essential supplement to China's multi-level capital market.Crowdfunding is different from the traditional financing model,which plays a significant role in guiding the flow of funds to innovation and creativity and provides a platform and space for the creation of employment.In this paper,the author compares crowdfunding with other financing methods,and elaborates the development process,business procedures of "Dajiatou”crowdfunding platform,as well as risk identification of its relevant business processes based on the advantages of other financing methods.At the same time,the risk of"Dajiatou" platform is classified into operational risk,technical risk,credit risk,business operation risk,legal risk and other risks.Analytic Hierarchy Process(AHP)is used to evaluate different risks and to build up the hierarchy model of initiator-based crowdfunding risk.And then AHP is used to determine the weight of the risk factors on the next level of risk factors,and then the fuzzy mathematics comprehensive evaluation method is used to evaluate the overall risk of "Dajiatou"platform.And finally,the model evaluation is made,which affirms that "Dajiatou"platform is of a high risk.