3M Industrialabrasive Products Channel Mode Optimization Research Under The Background Of "Internet+"

"Internet +" has become the emerging forms of innovation network under 2.0development,it is a representative of the advanced productive forces,powerfully impelled the social economy rapid development at the same time also increased the vitality of all kinds of real economy.The rapid development of the Internet is building a broader and more efficient marketing platform for the innovation and development of industrial manufacturing enterprises.This paper based on the current manufacturing complex market environment.In order to cope with the increasingly cruel competition and new challenges,our manufacturing enterprise must grasp the opportunity of the information age,and then the positive innovation and the realization of the "Internet +" will help us better made in China 2025 manufacturing dream.Marketing channel as the core operation part of manufacturing enterprises,it is imperative to cope with the challenge of market innovation and development,"Internet + marketing channel" is in such an environment arises at the historic moment.3M company as the world's leading industrial manufacturing enterprises are actively trying to explore new channels of cooperation mode,strive to give our today's industrial manufacturing enterprise new impetus and vigor!This paper will be based on information technology and Internet industry,the depth of the fusion of scientific analysis of the current 3M China faces problems and based on the related theory of marketing channels,in-depth study of 3M industrial abrasive products channels optimization and implementation of the strategy,strive to in order to optimize the channel mode to promote industrial manufacturing enterprise core business growth,really play a role of "Internet +" positive multiplier,the optimization of 3M marketing channel,and to enhance the competitiveness of its core business and achieve the integration of Internet and traditional industry marketing link,for our developing economic society to create a more competitive to the development of new formats.