The Criticism Of The Chinese Consumer Culture Based On The Perspective Of The Logic Of Capital

Currently,consumption culture is the important part of community economy and culture.It not only determines the fundamental content of social production and activities,and also affects the direction of development of social culture.With the development of newly normal economic situation,the national people enjoy the dividend of reform as well as diverse option of material,which is beneficial for promotion of consumption.However,with the development of reform and opening up,some western capitalist consumption culture began to invade China.Therefore,there are plenty of consumption attitudes implanted in our economy,social and ecological environment result in cultural dangers,such as luxury brand consumption,symbolic consumption,and excessive consumption,etc.This is not only go against the traditional cultural of spirit,including the thrifty,simple,moderate,harmony between man and nature,etc.,and also go against the construction of socialist harmonious society,and further restricts the sustainable development of China's economic society."Capital" is an important element of social production and life,and has all kinds of relationships with consumption and the culture of consumption.The value of goods to be reflected by consumption,and the production of goods can't do without the capital.Capital is not a simple means of production and social information.It has a social attribute,and builds their own logic of capital,including proliferation,expansion,and logical operation by specific social relations of production.Logic of capital not only stimulate consumption,expand the consumer market,also produce and create consumer demand.Under the driving force of logic of capital,individuals who advocate money,fame,material,and power.Individuals resort to all means in order to achieve the goal for the interests of unscrupulous result in a series of problems,such as environmental pollution,waste of resources,human indifference,justice and appreciation,consumption alienation.Currently,China undertake a transition period of social development,the domestic supply shortage problem has not resolved yet,foreign consumerism ideas also continue to attack,and China's mainstream consumer culture has not formed,the above phenomenon can be described as internal and external problems.In these circumstances,it is necessary and imminent to guide people to establish a correct,moderate,green,healthy consumer concept.In this paper we mainly focus on the integration of logic of capital with Chinese consumption culture.On the one hand,we analyze the nature of capital logic,which effected by the phenomenon of Chinese consumption culture.On the other hand,based on the perspective of logic of capital,we interpret the inevitability of Chinese consumption culture,and explore the cultivation path of China's mainstream consumption culture.The paper is included introduction and organized four sections as follows.We first arrange and describe the relevant results of the domestic and foreign logic of capital,and consumption culture to explore the meaning of China's consumer culture in introduction part.We introduce the concept of capital,logic of capital,consumption,consumption culture in Section 1.In Section 2,we describe Marxist capital logic theory from the characteristics of capital and the influence of capital logic,and give a brief overview of the relationship between the characteristics of capital and the consumption culture.Section 3 criticizes and rethinks profoundly the current consumption culture,and proposes straightforward the current situation of China's consumer culture: conspicuous,the spread of comparisons of consumer culture,the advanced and prevailed of consumption culture;the infiltration of luxury and enjoy consumption culture.Mealtime,the reason of consumption culture of China summarized as follows: the imbalance of structure of economic and social supplement,the erosion of Western consumerism,the desalination of Chinese traditional consumption concept,and the mainstream of social consumption have not formed yet.Moreover,we clearly point out the spread of the market economy caused by the current consumption culture of China,the challenge of "human-oriented" development concept,lack of belief,the deformation of moral life and so on,and then deeply criticize consumption culture in China.Section 4 propose the exploration of cultivation path of mainstream consumption culture of China from four aspects: the correct understanding of logic of capital and limitation of unlimited expansion,the application of culture construction of scientific development concept to guide the mainstream consumer,the promotion of the traditional Chinese consumption culture,the mobilization of all positive social factors to help mainstream consumer culture construction.