Research On Constructing Modern Ecological Consumption From The Perspective Of Traditional Thrifty Culture

With the continuous progress and development of economy and society,consumptionconcept has undergone a series of changes and development.From the perspective of traditional thrift culture,this paper proposes that under the present social conditions,a new consumption concept should be constructed--the modern concept of ecological consumption.This paper analyzes the problems of the current consumption concept in China and the causes resulting in it and explores the causes.On this basis,this paper is divided into four parts.The first part is the introduction.This paper expounds the following questions: the background and significance of the topic,the present research status at home and abroad,the innovation point and the research method of this article.The second part: explain the related concepts of the thrifty culture and the modern ecological consumption concept.First,it clarifies the connotation of the frugal culture,and chooses the representative Confucian,Taoist and Mohist's thrifty consumption thought.Secondly,elaborates the connotation of consumption concept,including the meaning and evolution of the consumption concept,namely the original period of survival needs as the leading consumption concept,the agriculture civilization asceticism consumption concept,the period of industrial civilization,hedonism consumption,information age,multiple view of consumption.On this basis,the concept of modern ecological consumption concept is put forward.Finally,the dialectical relationship between the thrifty culture and the modern ecological consumption view is discussed,and the modern ecological consumption view is the inheritance and innovation of the frugal culture.The third part: points out the existing problems of the current consumption view,namely,the luxury and waste,blind herd,excessive advance.This paper analyzes the various practical hazards caused by these problems and explores the causes of these problems.The fourth part: pointing out the dialectical inheritance of traditional frugal culture and solving the existing problems of the current consumption concept,we need to guide people to build the modern concept of ecological consumption,and elaborate on thespecific path to build the modern concept of ecological consumption.