Shandong Ruyi Woolen Group's Cooperation Strategy Analysis

China’s textile industry’s comprehensive competitiveness has ranked first in the world for 23 consecutive years,and it is still the largest supplier of textiles and clothing.The European Union,the United States and Japan as the three major market areas,in recent years,as China’s textile and garment production costs continue to rise,resulting in the United States and Japan,Europe and other countries of the purchaser will start order designedly and transfer to Southeast Asia,South America,Eastern Europe,Turkey and other countries to protect trade.In this regard,Shandong Ruyi lead by speeding up the adjustment of product structure,technology and business model innovation,strengthen Internet intelligent management,industrial integration and brand building and other measures to overcome the RMB appreciation,rising labor costs,raw materials and other unfavorable factors slowing demand,continue to maintain the momentum of growth.Shandong Ruyi woolen group responded positively to the call of the country,to seize the country "The Belt and Road" strategic opportunity "in Belt and Road Initiative along to accelerate the layout,promote the transfer of the textile industry,the construction of intelligent manufacturing base,improve product quality,improve production efficiency,production capacity from 1 million suits of 2013 increase to 3 millions of 2017.Facing the actual situation in the United States and Japan,Europe and other countries and the best order transfer to expand production capacity,as China textile and apparel industry leader,Shandong Ruyi group always adhere to the internationalization strategy,the strategy of customer 80/20 policy,continuous innovation in technology,foreign wholesalers directly set up overseas orders across the center.The use of global resource allocation and management mechanism of the group,on the international market demand,shorten the development cycle,business model innovation directly formed a strategic partnership with customers,so that you have obtained a variety of technology,capital,price and other advantages,enhance and accelerate the pace of global trade.In different countries,different markets,in order to develop smoothly,to win greater benefits.The article believes that China’s textile and garment enterprises as the industrial upgrading,not only in the production and processing capacity of new breakthroughs,but also to foreign high-end customers direct design and processing export capacity.This article through the analysis of enterprise positioning,analysis of the main market structure,locking big customer goals,find out the cooperation breakthrough point,put forward cooperation program,implement large customer management.And Shandong Ruyi group’s successful major customer marketing cases,experience and other aspects of a comprehensive,systematic analysis,and ultimately form a complete information for the future development of Ruyi group recommendations.