Research On Hebei Hongdu Industrial Group Co.,Ltd Marketing Strategy Optimization

In the diet of Chinese people,meat products have been occupying a large proportion,and as the continuous economy development of China,the demand for meat products has increased year by year.The annual output of meat products in China accounted for one-third of global annual total output.Meat products industry as a relatively significant economic cycle industry,and it has made a certain contribution in stimulating domestic demand and prompting economic growth in China.This paper theoretically researches on the marketing strategy of meat production enterprises which taking Hongdu Industrial Group Co.,Ltd as an example.In order to provide support for the development of the marketing strategy,this research concentrates on the present situation of this enterprises marketing strategies,to find out the problems of these strategies,to dig the root cause led to these problems,and to propose solutions and suggestions.Through the analysis and research of Hongdu Industrial Group Co.,Ltd,the general marketing strategies suitable for most meat production enterprises were hoped to be summarized.This paper firstly to discuss the significance of suitable marketing strategy combination for the development of Hebei Hongdu Industrial Group Co.,Ltd,and list some classical research findings of marketing strategy around the world.Secondly,through the analysis and evaluation of present enterprises marketing strategy,the problems were found,for example,the differences between products were not emphasized enough,the marketing channels lack of effective management,promotional strategies lack of creative ideas and so on.In this paper,the PEST is used to analyze the macroscopic and industrial environment of the enterprises in zhe first.Secondly,through SWOT strategic model,the internal environment of enterprises was analyzed in detail and the external opportunities and threats of enterprises were decomposed.Once again,according to STP theory,the target market of the enterprises was screened and located.The last,applying 4PS theory to re-layout the marketing strategy,and propose the marketing strategy combination that based on brand construction,marketing channel construction and online electric marketing.And in order to make sure the marketing strategy can be carried out smoothly and work efficiently,the corresponding safeguard measures were proposed on that basis.