Regional Development Strategies Of ZX Bank T Branch

In recent years, especially since2012, the external environment of domesticbanking industry changed dramatically. Slowdowns in macroeconomic growth,accelerated process of marketization of interest rates, as well as the introduction of thenew policy on capital regulation, showed their impacts of the development ofcommercial banks gradually. Facing the new situation, many successful experiencesin the past are hard to use to deal with new problems. If not to re-examine and adjustthe development strategies, the bank is difficult to grasp a reasonable pace ofdevelopment and in the right direction. Minor deviations at the critical time, will bringlong-term problems of development. Banks must think ahead, and make early actionin the strategic research of policy choices, to enhance the ability to respond tofluctuations in the economic cycle.Based on the study of ZX Bank T Branch, combined with the economic andfinancial environment in Tianjin, this paper researches and analyzes the overview ofthe business development and regional development strategies of ZX Bank T Branch.For the regional development strategies of ZX Bank T Branch, referred to a number ofmarket information, some relevant papers, link to actual experience, the papermakes PEST and SWOT analysis, makes clear market positioning, at the same timeputs forward targeted strategic proposals, from corporate banking and retail bankingtransformation, online banking reorganizing, international business development, riskmanagement controlling and other aspects, for the different characteristics of thebusiness development under the new economic environment.Through the research on this topic, the aim is to explore the management modeand profit model in the further development of ZX Bank T Branch in corporatebanking, retail banking, online banking, international business, risk management andother areas. Additionally, this paper proposes a specific recent mid-term work plan, todeal with the relations of current and long-term, risks and benefits, the head office andbranches, front and back-office etc..