Research On Financial Risk Assessment Of Shanxi Fenjiu Group

Financial risk is defined as the unreasonable financial structure of enterprises and lacking of financing,etc.,this leads to the company to reduce the risk of solvency.Financial risk is also the problem that Fenjiu Group in the financial management process has to face to.Objectively,it can not be completely eliminated.Financial risk assessment is to analyze the changes in corporate financial situation and the relationship between assets,liabilities,income,financial statements from the accounting information to tap the inherent financial relations through the balance sheet,income statement;cash flow statement.The company's managers comprehensively use the modern management and controlling means to effectively analyze and evaluate the financial risk.At the same time,in order to obtain good economic benefits,and as much as possible to reduce losses,it is necessary to build the system of financial risk assessment system and appropriate risk management and control mechanisms to avoid the financial risk.The financial risk supervision of Fenjiu Group is relatively weak in the management.They are blindly optimistic about their business situation.In the existing financial risk research literature,there are few researches on the financial risk assessment and control of alcohol listed companies,and the main factors of risk are lack of profound analysis.The judge of financial risk state did not form a simple and practical evaluation system,and the management measures of financial risk are also lack of relevance.In this paper,a complete set of financial evaluation system to manage its financial risk is established by using fuzzy analytic hierarchy process,and the effective strategy for its management is also proposed.Firstly,we analyze the background,significance and content of the financial risk evaluation,and explain the necessity of the research content.And we introduce the theoretical basis,financial risk and evaluation related concepts and background knowledge of enterprise financial risk evaluation,and give the financial risk evaluation system and some commonly used evaluation methods.Secondly,through the actual research and combing,this paper studies the current situation and existing problems of financial risk management of Shanxi Fenjiu Group.The financial data and indexes of the company and the whole industry in recent years is analyzed to find out the problems of financial risk.Thirdly,the Fenjiu Group's financial risk factors identify is analyzed.The internal and external factors and the main factors that trigger the financial risk of the Fenjiu Group are found.Then,the establishment of Fenjiu Group financial risk evaluation index system,we use the selection of indicators of the principles,methods,basis,combined with Fenjiu existing evaluation system and select the appropriate financial indicators to establish a new evaluation system.The financial risk evaluation model of Fenjiu Group is established,and we use the fuzzy analytic hierarchy process to construct and analyze the financial risk evaluation model of Fenjiu Group.Finally,we put forward the suggestions for Fenjiu Group Co.,Ltd.financial risk management countermeasures and use the empirical analysis results of the previous chapters to propose strategies to avoid and reduce financial risks from both internal and external aspects.