Project Quality Management Research On Advertising Investment For I Video Website

With the rapid development of information technology,online video has become one of the most widespread applications of internet.Online video has changed the way people accessing multimedia,thus has great influence on advertiser’s managing strategy.As online video is popular,many corporations have treated it as their major launch media for advertisement.However,none of these corporations has ever proposed a qualified system for online video advertising project management.For online video advertising,it is very important to evaluate how often advertisements are viewed by users,how well an advertisement match with the video content and so on.With knowledge learned from project management and acquired from working practice,focusing on advertising on I video website,this essay tried to explore the effective methods of project quality management on advertising.Based on the relevant principles and methods of project management,this essay firstly introduced the problem of I video websites met on advertising project quality management,meanwhile analyzed the successful experiences of abroad video sites.Then focusing on I video sites,the implementation the quality management process is highlighted.Finally,several innovative methods are proposed on project quality guarantee measures,such as frequency control,geographical targeting,ads version rotation and ads deliv ery.At the same time,the quality evaluation on advertising quality management is made using video industry assessment indexes.The research results are expected to be applied by other corporations for quality management or marketing activities in the future.