Zhang Zi Dao Business Model Innovation Case Studies

With the rapid development of China's economy,led to the improvement of people'squality of life,people's diet requirements are not limited to food and clothing,but the pursuit of health and quality.Due to changes in people's needs,to promote the rising demand for fresh food,which for the cold chain logistics industry provides a prerequisite for the development.Cold chain logistics industry is different from the ordinary logistics industry,which has a stronger professional and technical,which cold chain logistics enterprises put forward higher requirements.As the development of cold chain logistics in China started late,infrastructure and technology are relatively backward,but with the increase in demand for cold food,with strong professional and technical enterprises to join the cold chain logistics industry,national and local Introduced a variety of policies to support the development of cold chain logistics industry,which are cold chain logistics industry to provide the conditions for development.The development of cold chain logistics has entered a new era.As a cold chain logistics industry an important part of the cold storage,infrastructure construction is weak,although in recent years,technology and hardware has been greatly improved,but its development is facing a high cost of investment,long payback period,low profit margins common problem.This is the cold chain logistics industry in low-temperature storage enterprises and low-temperature transport enterprises cannot avoid the problem.In this paper,Zhang zi dao CHUO as the research object,the method of case studies,presented and described in the Company and its important things.Zhang zi dao CHUO Logistics Co.,Ltd.is one of the world's advanced refrigeration technology,cold chain logistics and warehousing emerging enterprises,the company set up in less than a year to achieve the industry's other enterprises 2--3 years of storage capacity,creating the industry myth.The company was established in Dalian and northeast are of great significance,but because of the characteristics of the industries,enterprises are faced with high investment costs,long payback period problems.In this paper,respectively,from their own point of view and which the industry perspective,the use of business models related theoretical tool,because based on theoretical analysis of the supply chain issues,and a combination of internal and external circumstances,change its role to become the core of enterprise supply chain optimization Supply chain,innovation of traditional cold storage enterprises business model by combining supply chain management and "Internet + logistics".For traditional asset-heavy industries,the payback period is every company's most concerned about.Through this study,we are hoping to provide a reference for the development of Zhang zi dao CHUO Logistics Co.,Ltd.,and to have a reference for the future development direction of the other companies in the same industry.