"The Internet Bar Of Cafe" Business Development Mode Innovation Research

Internet cafes began in the1990s, almost every80of its very keen, at that timethe Internet cafes of cigarette smoke, space is narrow, pattern, mode of operation ismore extensive, quality is low. Internet popularization, with the development ofeconomy, people’s quality of life also gradually improve, if continue to operate in thepast the Internet cafes are bound to fail. Internet cafe industry after20years ofdevelopment, now has gradually into the stage of transformation, is one of the mostsuccessful Shanghai net full of fish network co., LTD., created the " The internet barof cafe " brand, by version2.0gradually upgrade to version3.0, radical changes theimage of Internet cafes in the past, it will develop into education, Internet cafes,entertainment, information and communication, public Internet cafe culture constantlyimprove, this paper is the study of net full of fish network management mode ofenterprise.This paper mainly through the analysis of the "The internet bar of cafe" Internetcafe chain model business model innovation, research to the operation mode of thedemands of the Internet market, the whole thesis is divided into five parts to carry onthe analysis, the first part is the introduction, mainly on the background, researchsignificance, research status at home and abroad as well as the method. Simpleintroduction; the second part is the basic theoretical knowledge of the study ofspecific description, detailed introduces the theory of Internet cafe chain management,and five kinds of competition on Potter’s theory of analysis model and SWOT analysisand operation in detail, provide the theoretical foundation for the following research;the third part is mainly the development status of the " The internet bar of cafe "thechain of Internet cafes and problems are analyzed, and the use of SWOT theory to"The internet bar of cafe" chain advantages, disadvantages, opportunities and threatswere analyzed; the fourth part is mainly the use of theoretical knowledge chainmanagement, combined with the "The internet bar of cafe" Internet cafe chainproblems of marketing, innovation design of the chain business model, and putforward reasonable suggestions for its implementation; Fifth Is the summary part, isthe main research of the thesis is summarized, the future development prospects.