Research And Design Of Internet Mobile Shopping For Enhancing User Viscosity

Mobile devices in our country more and more in-depth each user’s daily life,social,shopping,video,information,and other aspects of the impact on the user’s way of life.Influence on shopping is more obvious,however,more and more mobile shopping platform Application at present homogeneous phenomenon is more serious,similar functions,users of low viscosity,user heart boring and so on,so how to change this weakness,is the urgent need to solve the problem of the development of mobile shopping Application.This paper is based on the Internet and the rapid development of mobile shopping in the background,with the aid of psychology theory and incentive theory,mobile shopping as the starting point,in order to improve the Application of user viscosity,the occurrence process and influence factors of motivation directly affects the user behavior,focusing on the user motivation and social psychological motivation deeply,put forward a better strategy to enhance the user viscosity,has great research significance and value.First,the relevant theories are described and analyzed,the definition of motivation theory,social psychology,mobile shopping related concepts,determine the research ideas of mobile shopping Applications,and to expound the theory of innovative Application.Secondly,investigation of mobile shopping users viscosity and influence factors,and extract the related factors affecting the user viscosity,combined with the practical Application of design case analysis to enhance the user viscosity angle and method,and summarizes the combination.Furthermore,by analyzing the influence factors of user viscosity and the relationship between shopping Application,the paper puts forward the design strategies and methods of enhancing user stickiness.Finally,the strategy of enhancing user viscosity is applied to design practice,which consists of two core product blocks.One is the research and development of user behavior and guide the Application of the "hook shopping shopping",including the preliminary design analysis,user research,product positioning,function module,information architecture,work flow design,prototype design,interactive visual interface design.The two is to design hardware terminal service mobile Application combined with offline usage scenarios,to enhance the user experience includes the scene,mobile shopping service mode,function analysis,sketch scheme,parametric modeling and rendering,scene analysis.