User Experience Design Of Shopping Application For Post-90s Mothers And Infants Based On Flow Theory

With the rapid development of mobile internet,great changes have taken place in all walks of life,which has a profound impact on people's work and life.Among them,mobile shopping has become an indispensable part of people's life because of its convenient and fast characteristics.With the continuous development of mobile shopping platform,the user experience standards of mobile shopping applications are also constantly improving.The user experience of existing mobile shopping applications has basically met the functional needs of users,but users still need a higher level of user experience.This paper takes the mobile Internet era as the research background,starting from the demand of mothers and babies after 1990 for mobile shopping applications,and combining with the research of flow theory in psychology,aims to stimulate the flow experience of mothers and babies after 1990 when they use mobile shopping applications,and to find a new breakthrough for satisfying users'higher-level user experience.Firstly,this paper clarifies the concept of flow theory and user experience,studies and analyses the characteristics of mobile shopping applications and the influencing factors of design,and serves as the theoretical basis and basis for the design of this paper.Secondly,user survey and data analysis are carried out on the post-90s mother-infant group.Through data analysis,the relationship between the shopping needs of the post-90s mother-infant group,the factors of flow dimension and the design factors of mobile shopping platform is obtained.Then,on the basis of previous research on the model of cardiac fluid test,combined with the characteristics of the post-90s mothers and infants,extract the cardiac fluid test elements,and summarize the design method of cardiac fluid test of mobile shopping platform taking the application of mothers and infants mobile shopping as an example.Finally,through design practice,the design method and design model theory of cardiac fluid experience are applied in practice,and the design and application of cardiac fluid experience elements are carried out through sensory level,functional level and emotional level,so as to stimulate users to produce cardiac fluid experience.