An Empirical Analysis Of Factors Affecting The Competitiveness Of Shenzhen Tourism

Shenzhen tourism has obvious advantages in scientific and technological innovation,coastal resources,free trade economy,climate and environment.The city's industrial system supporting the improvement of economic restructuring made a breakthrough for the development of tourism in Shenzhen has provided a new impetus.However,the development of Shenzhen tourism industry is also facing new challenges: the carrying capacity of the city a serious shortage of tourist products tends to be aging,tourism and culture,information technology,sports and other industries is not enough,lack of tourism public service supply.This paper first explores the relevant theory of industrial competitiveness,combined with the actual situation of Shenzhen tourism,according to Potter's diamond model to study the competitiveness of tourism industry in Shenzhen,the construction of the index system of influencing factors.Factors of production,demand conditions,related and supporting industries,corporate strategy,structure and competition in the industry is the key factor of industrial competitiveness,as an indicator of the impact factors.This paper summarizes the development of index system and Shenzhen tourism industry competitiveness impact analysis of Shenzhen tourism industry and relevant industry,the competitiveness of Shenzhen tourism industry,the paper puts forward seven level two indexes: tourism resources,human resources,domestic demand and foreign demand,the level of traffic,tourism competitiveness and the tourism sector,corresponding to an index,then the two level index extended to three indicators,forming a complete index system.Secondly,based on the comparative analysis of tourism competitiveness of the country,Guangzhou and Shenzhen Tourism data,the most important factor is the number of domestic tourists in Shenzhen.The construction of principal component regression model for the empirical analysis of influence factors;first,principal component analysis of three indicators,find the main influencing factors: Shenzhen 3A,4A scenic spots,and the number of students in Colleges and universities in Shenzhen,Shenzhen tourism department,the number of employees,the per capita disposable income of urban residents,Shenzhen overnight domestictourists Shenzhen,tourism foreign exchange earnings,Shenzhen civil aviation,railway,highway,waterway passenger volume,the tourism sector in Shenzhen per capita operating profit,Shenzhen tourism sector hundred yuan fixed assets operating income;the second step,the main influencing factors as independent variables,operating income of the tourism sector as the dependent variable,the regression equations were established.The most prominent influencing factors Shenzhen overnight domestic passenger number,Shenzhen highway passenger volume;the third step,according to the equation coefficients obtained by core Number of domestic tourists in Shenzhen.Finally,according to the empirical results,combined with the Shenzhen tourism industry put forward the competitiveness of Shenzhen tourism promotion measures,including improving the structure of tourism industry,to create "Travel +" industry,Focus on promoting the development of transportation industry in Shenzhen,Shenzhen to increase investment in tourism colleges.At the end of this paper,the limitations and prospects of this study are put forward.